Negative Blogs

Nokia has pledged to strike back at Apple and produce mobile phones that will compete effectively with the U.S. technology company’s iPhone.

Olli-Pekka Kallasvuo, chief executive of Nokia, the world’s largest mobile phone maker, said that it was aiming to be “even more competitive” following criticism that it had failed to come up with a handset to match the iPhone.

In an interview with the Financial Times, Mr Kallasvuo also insisted that Nokia would succeed with its strategy of transforming itself from a mobile manufacturer into a supplier of services on handsets, such as maps and music.

Nokia is the world’s largest maker of smartphones — mobile phones that double up as mini computers — but it has been losing market share to rivals led by Apple and Research In Motion, the Canadian manufacturer of the BlackBerry.

This week, Nokia will try to inject fresh momentum into its smartphone strategy with the release of a device featuring a Linux operating system. Analysts say Nokia’s Symbian operating system and S60 software, used on most of its smartphones, need an overhaul.

Nokia is also expected to unveil plans to sell netbooks, or small, mobile computers. National Hard Money Association Conference